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Event Details
Now that "we" are all back from SXSW we close March with a Microsoft Finalist BizSpark Accelerator Finalist, GoTryItOn.com. While the iron is hot from their recent press coverage on Tech Crunch, Marissa Evans presents GoTryItOn.com and looks to get feedback on strategic partnerships, new functionality, and monetization.
Overview
GoTryItOn.com is a social retailing site which allows users the ability to upload photos of themselves and get honest opinions on their look before they go out!
Guests can ask the community, just share with their friends... or eventually, ask a brand. We realize that getting guests feedback on their look as soon as possible is an essential part of helping them out, so we are working to make feedback as real time as possible!
We launched in early March while coming out of SXSW we received press coverage on Tech Crunch.
Discussion Points
Engaging Brands: Working with apparel brands to get them onto "gotryiton" the same way they have twitter accounts. We want to help brands engage with users who are looking for advice and feedback about their look, and give them the perfect opportunity to up-sell users about the latest looks in their own collections.
Functionality: We want to continue to add features and functionality to the site to make the experience as good as possible for the user while balancing the simplistic nature of the site. Some features we’d like to add in the future include:
Outfit tagging (guests can view links to where others bought clothes)
Video… GTIO ideally would become an experience where people could live stream videos to the site and similar to IM chat on Facebook, users could see who else is online and “ask their opinion” right away.
Are there other things that come to mind?
Monetization: We’ve come up with some sponsorship ideas but are always looking to be creative about other ways to monetize. Are there models out there that you have seen that may work for a service like GoTryitOn.com
Bio
Marissa Evans founded GoTryitOn because she herself has not only asked, but been asked “What should I wear” many times. In an effort to bring together her love of social media and fashion, she believed a marketplace of opinions would be beneficial for others like her.
Marissa’ received her MBA from Harvard Business School and her undergraduate degree from Cornell University. Her past experiences include a combination of working for corporate giants, such as Digitas and small entrepreneurs, as well as running her previous company, www.ashirtthing.com.
Hosted by New Work City - @nwc
This event is hosted by New Work City, a community coworking space in Manhattan. New Work City is a gathering spot for a community of like-minded individuals who need somewhere to work that’s both creative and social, and professional and conducive to working. Members use the workspace when they need it, and pay based on usage. That means you could just show up for a day and get to work!
Monday, March 29th, 2010. 7PM - 9PM
New Work City
200 Varick St, Room 507B
New York, NY 10014 (map)
Nearest subway stops: 1 to Houston St, ACEBDFV to W. 4th St
About the Feedback Forum
The Feedback Forum is a monthly gathering of NYC entrepreneurs and technology-based startups or businesses in the NY metro area.
Each month we focus on a specific company and discuss critical operational challenges in an open environment that creates a learning opportunity which can benefit the broader NYC entrepreneur community.
The Feedback Forum is organized and moderated by Tobin Schwaiger-Hastanan (@tobins); founder of Plan.fm an event-based social-networking startup in NYC.
When & Where
New Work City
200 Varick St
Room 507B
New York,
NY 10014
Monday, March 29, 2010 from 7:00 PM to 9:00 PM (ET)
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Hosted By
Feedback Forum
The Feedback Forum is a monthly event where attendees - consisting of developers, marketers, designers, and investors – come together to help businesses tackle critical challenges they are currently facing. Each month, a new company is featured, and after the team members pitch their company, attendees are asked to provide feedback on three items. The forum promotes an open environment that encourages sharing and learning, and both presenters and attendees will walk away with a host of actionable items to help improve their businesses.